'Punya' means agreeable, pleasing, lovely, pure. Baba is the embodiment of physical beauty, sweetness of speech and compassion. Punya Purusha also means the 'Person whose Name is auspicious to utter and repeat'. Baba has said that the Name and the form are inseparable. When the Name is remembered the Form appears and is present; when the form presents itself, the Name rises into the consciousness. They are the obverse and the reverse of the same Truth.
So the Name of Baba or any one of the Names of the Lord, (for all Names are His) confers Punya or merit; it cleanses the minds and confers sanctity. It cleanses the vision and confers joy. Baba has granted visions of Himself as Sathya Sai or as the Devotee has pictured Him, to those who call on Him with anguish of sincere yearning. Uttering His name, Sai Ram -(vaak Japam) or keeping it before the eye and mind by writing it repeatedly (likhitajapam) makes us pure, and our character beneficent and agreeable.
Sitting composed and unruffled and drawing on the canvas of the mind a complete picture of His form from Head to feet (Dhyanam) fills the consciousness with the Truth, Beauty and Bliss.